Portfolio

Results Achieved

Generated Over 213
Sales Accepted Opportunities

over a 12-month period through paid media demand generation strategy and execution in the Fin-Tech Saas industry

Increased conversion rates by 25%

by implementing an ABM marketing automation platform, developing a content distribution roadmap, and created standard operating practices for marketing data

Increased website traffic x3 through organic strategy

by implementing an omni-channel marketing strategy through social media and PR outlets

“Kayla believes in client success and has an array of tools and expertise to make that happen, from digital marketing strategy to media management. Best of all she is passionate about growth for small businesses.”
— Angie Aragon, USPA Courses Founder

Meaningful pieces of my work

FinTech_DemandGeneration_CaseStudy_Cover
HealthTech_ABM_CaseStudy_Cover
Aviation_BrandDesign_Overview
SkydivingTourism_LogoDesign_Overview
Tourism_B2C_Strategy_MarketingOps_CaseStudy
ContentMarketing_CaseStudy_Cover

Friends from work

Marketing_Client_FinTech
Marketing_Client_FinTech
Marketing_Client_Insurance
Marketing_Client_HealthTech
Marketing_Client_FinTech
Marketing_Client_ECommerce_Fashion
Marketing_Client_Wholesale
Marketing_Client_ECommerce_HomeImprovement
Marketing_Client_Wholesale
Marketing_Client_Aviation_Tourism
Marketing_Client_Publishing
Marketing_Client_Building
Marketing_Client_Aviation
Marketing_Client_Aviation
Marketing_Client_Aviation_Tourism

Industries include Saas, Financial Technology, Healthcare Technology, Insurance, E-commerce, Wholesale, Building, Publishing, and Aviation