Services
Marketing Strategy and Execution
I’ll map out the customer journey and unique digital ecosystem for your brand including conversion and content funnels. Form there, I’ll work with you to develop the right type of content for each channel - whether it’s social media, email, ppc, or anything else for that matter.
Demand Generation
I’ll help identify target audiences and companies, by nurturing the relationship through educational content and building authority. Through this, I will help create interest around your brand, track measurable data, and help generated high-quality leads that will help your pipeline grow.
Paid Per Click Advertising
Looking to drive measurable and valuable data for your advertising? I’ll help set up, launch and manage your paid per click advertising channels including: Facebook, LinkedIn, Google Search, and Tiktok.
Marketing Automation Integration
I’ll help automate your marketing processes to continue pushing prospects through your marketing funnel. This service includes creating and managing the strategy of custom workflows and life-cycles that will take your prospect customers to closed-won deals.
Marketing Operations and Analytics
Let’s make sure you have a successful foundation of marketing processes that will support scaling the success of your digital campaigns. I can help you manage your conversion tracking, define marketing processes, manage your tech stack, and manage analytics that are important to your business. This service is the glue that brings your marketing efforts and sales together.
Strategy Workshops and Audits
For brands on a budget, I can assist with one or two-day workshops. The outcome is a basic strategic framework or marketing channel audit that you can integrate into your business.
Intrigued about how I can help grow your sales pipeline? Get access to 3+ case studies in the where I outline quantitative growth results in B2B Saas, E-Commerce, and B2C industries!
“Kayla brought an exceptional level of professionalism and well-rounded marketing knowledge to our organization. She hit the ground running by auditing our existing marketing efforts to provide value quickly in the areas most needed for our business, and has continued to grow our program with insights gleaned from customer behavior.”
— Tracey Holman, Skydive Chicago Event Manager